SocialSpider
The identity your marketing
team builds with.
Everything needed to represent SocialSpider AI consistently — voice, logo, color, type, the agent team, and ready-to-use templates. Warm, editorial, agentic, professional. Not a generic SaaS blue.
Brand at a glance
SocialSpider AI is an agentic platform staffed by a team of named AI agents — each drawn as a small spider — that grows a brand's social presence and its visibility inside AI answers. Two growth engines, one AI team.
The AI social team that never sleeps
Autonomous agents create on-brand content and engineer it to be cited and recommended by ChatGPT, Gemini, Claude, Grok, and Perplexity — the new front page of discovery.
SMB founders & owners
Small teams who need agency-quality output without the agency. No briefs, no delays, always on-brand — the software does the studio work.
Cream paper, human copy, plain English.
Considered typography, a surgical serif accent.
A visible team of agents doing the work.
Business gravitas, never engagement-bait.
Voice & tone
We write like a sharp colleague, not a marketing bot. Plain, specific, confident. Our copywriter agent Quill actively scrubs the AI tells before anything ships — the brand voice depends on it.
Do
- Lead with the specific benefit, in plain English.
- Write short, confident sentences. Say the thing.
- Name the agents by name (“Quill is drafting…”).
- Use real numbers and concrete outcomes.
- Sound like a knowledgeable human wrote it.
Don't
- Reach for “leverage”, “delve into”, “unlock”, “elevate”.
- Stack em-dashes and buzzwords as a tell.
- Bait engagement (“Comment YES below!”).
- Over-promise or hype with exclamation marks.
- Default to generic SaaS blue voice or visuals.
Logo & wordmark
Two official assets: the primary lockup (spider mark + “SocialSpider” wordmark) and the emblem (the spider inside a ring, for avatars, app icons, and favicons). Use the primary lockup wherever space allows; drop to the emblem when it doesn't.
Primary lockup
Emblem · icon / favicon
Emblem · on dark
Brand files
Right-click → Save, or use the buttons. Everything here is cleared for marketing, press, and partner use. Note: the logo shown is a temporary placeholder mark — the official logo files are being finalised.
Color
The single source of truth is the :root block in globals.css. Click any swatch to copy its hex. Warm neutrals, business-serious data colors, one signature accent — never a rainbow.
Every multi-series chart uses the same order so two charts side-by-side feel like one product.
The same 0–100 score is the same color everywhere: gauges, pills, sparklines.
Critical · Warning · Emerging · Good · Excellent
Type
Geist drives everything structural; Geist Mono handles tracked labels and numerals; Instrument Serif is a surgical editorial accent for the rare pull quote. Numbers that compare vertically are always tabular.
Shown in a Georgia fallback here — install Instrument Serif (Google Fonts) for production.
Geist & Geist Mono — vercel.com/font or npm geist (embedded in this page).
Instrument Serif — fonts.google.com/specimen/Instrument+Serif (free, OFL).
The AI team
Silk orchestrates six named agents, each a different spider with its own role, personality, and signature color. Always name them in user-facing copy — never “the writer agent”. These accent colors are each agent's identity; don't reuse them for charts.
Email signature & one-pager
Drop-in assets for the team. The signature keeps the thread-orange bar and the wordmark; the one-pager is the sales/partnership overview sheet.
The AI social media team that grows your reach — and your AI visibility.
Six autonomous AI agents create on-brand content, schedule it, publish it, and engineer it to be recommended by the AI models people now search with. Built for founders and small teams who need agency output without the agency.
Engine 1 — Social growth
Scout learns your voice, Quill writes, Iris designs, Tempo plans the week, Dash publishes to every channel. Consistent, on-brand, on-time.
Engine 2 — AI visibility (GEO)
Echo scans ChatGPT, Gemini, Claude, Grok & Perplexity, benchmarks competitors, and writes the playbook to get you cited.
SocialSpider AI
Brand & Marketing Guidelines · v1.0 · Tokens: globals.css
Social templates
Post layouts that carry the brand across channels: ink-on-cream visual cards, a mono kicker, headline in Geist Bold, and the link in the first comment (never a naked CTA). Copy stays in-voice — no bait, no buzzwords.
You approve. It ships. That's the whole job.